95% of Amazon accounts I've seen treat every campaign like it has the same job.
By Elizabeth Greene · May 4, 2026 · Curated by George's Blog
95% of Amazon accounts I've seen treat every campaign like it has the same job.
It doesn't.
Here's what that actually looks like in practice.
A brand comes in.
Solid product, real reviews, healthy margin.
PPC is bleeding and nobody knows why.
We pull the account.
The structure tells the story immediately.
Ranking campaigns running at efficiency targets that kill their ability to rank.
New launch getting the same conservative bid adjustments as their top seller.
Best seller competing for budget with campaigns that should never be in the same conversation.
Nobody built a system.
They built campaigns.
Big difference.
We separated campaign intent.
Assigned cost targets by goal, not by gut.
Gave the ranking campaigns room to do their job.
Built aggressive top-of-search settings around the launch.
Locked the best seller into its own rules.
Performance shifted within 30 days.
The bids didn't change the outcome.
The structure did.
Running over 7 figures and still managing without a framework?
Book a free audit. Link in bio.