Every week, Amazon practitioners are publishing insights your agency will never
By George Barnett Reid 👀 · May 1, 2026 · Curated by George's Blog
Every week, Amazon practitioners are publishing insights your agency will never act on.
This week alone: negative keyword structure killing ACoS, SKU reduction outperforming catalog expansion, fixed bidding mechanics most people still misunderstand, inventory treated as cash flow rather than static counting.
All of it actionable. None of it getting implemented if you're paying an agency £X a month to split their attention across 20 other brands.
The problem isn't information. It's who's applying it to your account.
An agency manager with 15-20 hours on your brand isn't restructuring your campaign architecture, building negative banks, or diagnosing whether your ACoS problem is actually a conversion problem.
As Craig at Spire put it: "There's no way an agency person with 15 or 20 hours would have been capable of doing that."
A senior manager embedded in your business full-time is.
Pare places senior Amazon Advertising managers in-house, remotely. 4+ years experience, 4 rounds of vetting, 99.2% rejection rate. From $2,600/month — roughly 70% less than a comparable agency.
If your Amazon account is running on borrowed attention, DM me or go to pare.so.
#AmazonAdvertising #EcommerceHiring #itsalwaysdayone
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Pare helps brands hire senior Amazon advertising managers, remotely. It's the only role we hire for.