I don't usually post about stuff like this. But I've watched too many DTC founde
By Brandon Fishman · May 1, 2026 · Curated by George's Blog
I don't usually post about stuff like this. But I've watched too many DTC founders get burned by this type of advice, and I'm done staying quiet.
The "I'll teach you Amazon in 60 seconds" crowd is a scam.
These people are posting screenshots of revenue dashboards and promising unlimited upside to DTC founders who are already under serious pressure.
But they cannot explain:
- Why tariffs wiped out half of the new sellers this year
- Why DTC unit economics are collapsing even for established brands
- Why customers aren't brand loyal anymore
- Why a single Buy Box suppression can crater your entire ad account overnight
Amazon is one of the most operationally complex businesses you can run.
If it were actually learnable in 60 seconds, agencies like Prime Team Agency wouldn't exist.
The economy is brutal right now. Brands are shutting down DTC entirely, and thousands of sellers are hemorrhaging margin.
And these people are still racking up views on advice that doesn't survive actual implementation on a REAL account.
The economy is too rough right now to listen to these 60-second takes.
Every week, I publish a free newsletter with the actual frameworks we use at Prime Team, the playbooks that drive real revenue for brands in this economy.
♻️ Repost if you know a founder who needs to hear this.