Rebuilding your entire campaign structure won't fix a $10 broad match bid. I see
By Elizabeth Greene · April 30, 2026 · Curated by George's Blog
Rebuilding your entire campaign structure won't fix a $10 broad match bid.
I see this every single week.
Brands spend weeks tearing down campaigns, relabeling everything, reorganizing ad groups..
And the real problem is sitting right there in the targeting tab the whole time.
Before you blow anything up:
→ Go to your targeting tab
→ Sort by spend, last 30 days
→ Look at the ACoS next to each match type
→ Find the leak
Takes 10 minutes.
Saves you 3 weeks.
The fundamentals will always beat a fancy structure.
Tag an Amazon seller who needs to see this before they blow up their account 👇