How do you gain the attention of Vendor Managers in 2026? By being relevant. ๐ซต
By Martin Heubel ยท April 30, 2026 ยท Curated by George's Blog
How do you gain the attention of Vendor Managers in 2026? By being relevant. ๐ซต
#Amazon buyers ruthlessly prioritise their resources with vendors that help them achieve their category targets. If you abuse their time by asking for operational support, they won't return your call.
Instead, focus your interactions on understanding their objectives.
For example, Vendor Managers in Beauty and HPC categories are looking to improve ASP levels right now. If you can help them achieve this objective, you automatically gain relevance and their support.
๐ง๐ต๐ฒ ๐ธ๐ฒ๐ ๐ถ๐ ๐๐ผ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฎ๐ป๐ด๐น๐ฒ ๐ผ๐ณ ๐บ๐๐๐๐ฎ๐น ๐น๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ.
Once you know what your Vendor Manager wants, you can focus your communication on insights that will help them achieve their targets:
โ Upcoming high-ASP innovations
โ Bundling or multi-pack strategies
โ Pricing architecture improvements
โ Incremental media budgets to support pricing
โ Opportunities for time-limited item exclusivity
You don't need permission to send your Vendor Manager a (quantified!) overview of your boldest initiatives. This also allows you to ask for their intervention and support whenever their system gets stuck.
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