A $20M agency was named in a hallway conversation Not a boardroom Not a branding
By Steven Pope · April 29, 2026 · Curated by George's Blog
A $20M agency was named in a hallway conversation
Not a boardroom
Not a branding session
Not a naming consultant who never sold a single thing on Amazon
A hallway
Someone needed help on Amazon
A mutual contact pointed them my direction
said the same thing people had been saying my entire life
"Talk to my Amazon guy"
Not Steven Pope
Not a consultant
Not an expert
My Amazon Guy
I heard that phrase so many times from so many different people
that when I launched the company in 2018
the name was never a question
It already existed
People weren't just saying it to be casual
They were saying it because it meant something
It meant there was a specific person who knew Amazon better than anyone they'd met
Someone who solved the problem every time
The name carried a reputation before the company even had one
That's the part most people miss when agonizing over a business name
The market already named you
You just have to listen
And if the work is right
the name becomes even more powerful over time
8 years later that first client from a single LinkedIn post is still with us
400 employees
400+ active brands
$1.2B in GMV managed
The name opened the door
The results kept it open