being the "face" of your brand is a growth strategy with an expiry date 👋 when
By Sophie Miller · April 29, 2026 · Curated by George's Blog
being the "face" of your brand is a growth strategy with an expiry date 👋
when you are the brand, where do you end and the work begin? what happens when you take a week off? is your audience following you, or the company behind you? what are you posting because it works, and what are you posting because the algorithm rewards your face?
the "face of the brand" model is the most overhyped advice in marketing right now, and I'm calling it - partnering with my friends at Riverside to spill all of the juicy gossip behind five years of building PLM, the unglamorous bits included, and the framework I've landed on for keeping Sophie and PLM as two separate but related things.
whether your name is on the door of a business or you're a marketer building a personal brand alongside your day job, come along - it's free!
🔗 https://lnkd.in/eu5i9e6J