Your "Campaign ACOS" is lying to you. I see this mistake in audit after audit. S
By Michael Erickson Facchin · April 29, 2026 · Curated by George's Blog
Your "Campaign ACOS" is lying to you.
I see this mistake in audit after audit. Sellers look at a campaign with a 30% ACOS and say, "Good enough."
That 30% is an average. Averages are for amateurs.
Under the hood, that campaign probably looks like this:
• Top of Search: 10% ACOS (You are under-spending).
• Rest of Search: 80% ACOS (You are lighting cash on fire).
If you can't see this data at a high level, you aren't optimizing. You're guessing.
We just added the All Campaign Placements View to the Ad Badger Ad Manager.
No more clicking into individual campaigns one by one like a robot.
Now, you can see the forest AND the trees in one consolidated dashboard.
• Spot the wasted spend on Product Pages instantly.
• Identify the Top of Search goldmines you’re missing.
• Reallocate budget to where the profit actually 𝑖𝑠.
Stop settling for "average" results.
Go check out the new view in the Ad Manager today. What is your highest performing placement right now?