You can now create Sponsored Products campaigns that only target business placem
By Elizabeth Greene · April 28, 2026 · Curated by George's Blog
You can now create Sponsored Products campaigns that only target business placements.
But here’s the real question.
Should you?
Does it actually make sense in your account…
or are you about to scale something blindly?
That’s where most sellers go wrong.
They don’t pause for data.
They go straight into campaigns, structure, “let’s test it.”
No validation. No breakdown. No clarity.
And that’s how ad spend disappears quietly.
Because business placements are not consistent across accounts.
In some setups?
They outperform everything.
Higher conversion rates.
Higher order value.
Cleaner traffic.
In others?
They barely move the needle.
Low volume.
Flat lift.
No real impact on total sales.
Same feature.
Completely different outcome depending on your data.
And here’s the mistake that causes all of it.
Not the campaign setup.
The assumption that it’s worth scaling in the first place.
There are 2 reports inside your ad console that show you exactly how business placements behave in your account.
Side by side.
No guessing. No opinions. Just performance truth.
Most sellers never pull them.
If you want the exact breakdown and how to read it fast, comment “PLACEMENT” below. 👇