AWS used to be the only cash cow Now Amazon Ads is the big fish in the room It g
By Noah Wickham · April 26, 2026 · Curated by George's Blog
AWS used to be the only cash cow
Now Amazon Ads is the big fish in the room
It gets harder every single year to be a seller
That’s by design
“Amazon” isn’t one company.
It is several distinctly large companies operating independently
Each one needs to have their own balance sheet and profitability
This leads to Amazon ads CPC skyrocketing with competition
Amazon Logistics adds fees for fulfillment and storage
Amazon Seller Central and Support charging higher fees every single year
Each one raising prices independently from the other
Sellers and consumers take the burden of cost