If you're running a ranking campaign.. fixed bidding strategy should be in your
By Elizabeth Greene · April 26, 2026 · Curated by George's Blog
If you're running a ranking campaign..
fixed bidding strategy should be in your toolkit.
The goal is simple..
show up in the auction, get the impressions.
Dynamic down-only can quietly kill that.
Fixed bidding stops it.
Not getting traction even then?
Get more aggressive.
Up-and-down bidding.
Higher bids.
That's the escalation.