Solo Amazon Operator. 17 years on Amazon. Still running the same playbook. I sta
By Aaron Moore · April 26, 2026 · Curated by George's Blog
Solo Amazon Operator.
17 years on Amazon.
Still running the same playbook.
I started early.
Built a brand from 1 to 15M.
Most of it on Amazon.
1P.
3P.
Hybrid.
All operated by me.
Then I exited.
NDA in place,
so I kept selling.
Just under a different lens.
Started helping others.
At first, just advice.
Then I charged for it.
Seven years later,
same core system.
Still works.
I work with established brands.
50K to 500K a month.
Small catalogs.
Lean teams.
I come in and own it.
Account health.
Inventory.
Ads.
Optimization.
I give direction.
Then I execute.
Sales go up.
Profit gets cleaner.
Amazon gets boring.
That is the goal.