AMC Audiences are under utilized by 90% of brands The ones using it correctly ar
By Noah Wickham · April 24, 2026 · Curated by George's Blog
AMC Audiences are under utilized by 90% of brands
The ones using it correctly are winning
AMC lets you create surgical audience targeting that makes Facebook's custom audiences look basic
Target buyers who viewed your competitors' products in the last 30 days but didn't purchase
These are high-intent shoppers actively comparing options in your category who are still in buying mode
Target anyone who has interacted with your brand in any way without buying
Viewed your listing, clicked your ads, added to cart but abandoned - all fair game for retargeting
Create intent-based audiences that match specific shopping behaviors
People who buy bundles vs single items, bargain hunters vs premium buyers, seasonal vs year-round purchasers
We set up competitor viewing audiences for a supplement client last month
Targeted people who looked at the top 3 competitor products but didn't buy
37% higher conversion rate than their broad targeting campaigns
Lower CPC because the audience was pre-qualified for intent
But most brands are running the same generic campaigns they've been running for years
Broad match keywords hoping to catch random traffic instead of targeting people who are already shopping their category
Not creating custom audiences is like having a sniper rifle and using it like a shotgun
You're wasting impressions on people who aren't ready to buy while missing the people who are
If you're spending over $10K monthly on Amazon ads and you're not using AMC custom audiences
You're literally burning money
Set up competitor viewing audiences this week
Target your brand interactors who didn't convert