This is the new dayparting automation update inside Ad Badger. If you are paying
By Michael Erickson Facchin · April 23, 2026 · Curated by George's Blog
This is the new dayparting automation update inside Ad Badger.
If you are paying the exact same CPC at 3:00 AM on a Tuesday as you are at 8:00 PM on a Sunday, you are torching your profit margins.
Your customers do not convert at a flat rate around the clock.
There are peak buying windows where your conversion rate spikes, and dead zones where people are just window-shopping.
To maximize your ROI, you have to take control of your bid scheduling:
• Find the specific days and hours your ACoS drops and sales velocity peaks.
• Set a recurring rule to automatically push your bids up (like the 20% bump in the image) during your highest-converting hours—like weekdays between 10:00 AM and 2:00 PM.
• Pull your bids back down during off-peak hours when clicks are expensive but purchase intent is low.
Stop subsidizing expensive clicks from insomniac window-shoppers. You need to forcefully direct your budget to the exact moments when your buyers actually have their credit cards out.