We just handled a case for a private label brand that lost 100% of its catalog o
By Chris McCabe · April 23, 2026 · Curated by George's Blog
We just handled a case for a private label brand that lost 100% of its catalog overnight. $15,000 per day in sales, gone. Massive FBA storage fees, piling up.
They were in Brand Registry. They owned the trademark. But Amazon started treating them like a third-party reseller, demanding "authenticity proof" for their own brand.
This wasn't a glitch, but an anti-competitive strike where the other party repeatedly bought from them, complained about flimsy or less than genuine product, and nailed them to the wall.
Attackers are getting creative in how they use friendly buyer accounts to fire shots at you, while they mirror your solid-selling brand.
These "phantom" accounts to trip up Amazon’s enforcement systems, by establishing "patterns of complaints" and clusters internal teams use to take down listings, fire off policy warnings, or otherwise hammer you.
They like to use safety catch-phrases that indicate harm or injury may come from using the product, depending on the type or category.
Electronics? It'll burn their house down, send sparks into the hair, or over-heat near their sleeping baby.
Consumables, supplements?
Or, just plain old "inauthentic" or copycat or counterfeit, as if you're selling fake versions of your own brand. They ask for LOAs a lot as a knee jerk reaction,
Forcing you to prove you have permission to sell your own products.
Most sellers (and unseasoned agencies) react by opening useless Seller Support tickets or calling Account Health reps who haven't been trained on these "nuanced" attacks.
The result is that you get a copy-paste response, leaving you stranded.
You’re talking to people who don't understand what's happening or read from scripts while the attacker siphons off your revenue.
We fixed this within 72 hours because we didn't just throw things at the wall. We bypassed the lower tiers and went straight to the teams that handle Abuse Prevention properly, who understand what went wrong.
- We translated the chaos into "Amazon-speak" that senior escalations could actually digest.
- We forced Amazon to delink the ghost accounts from the legitimate brand.
Attackers count on your ignorance. They expect you to be "back on your heels," floundering around while your business bleeds out.
Don't guess with your primary email. If you’re seeing surprising requests for supply chain docs on your own PL brand, most of the time you aren't dealing with a mistake, you're dealing with an attack.