I rarely go to in-person events that make me think deeply about the future of Ne
By Jasonlandro · April 23, 2026 · Curated by George's Blog
I rarely go to in-person events that make me think deeply about the future of Nectar
But the Impact Forum by TripleLift in NYC did just that for me yesterday
The biggest topic that had my wheels spinning is how live sports and events, streaming TV, and programmatic, and social will continue to come together and be more integrated
Agencies that can enable advertisers to be most effective as those different worlds converge will be the ones that thrive
Of course, that means leaning into AI to effectively and efficiently process and leverage data
In addition, there was a lot of talk about AI and how it’s actually being used today
Most companies talk more about using AI than actually use it for meaningful outputs that drive profit and service delivery improvements
I’m confident we are leveraging AI in unique and powerful ways to accelerate growth, not just summarize data
I’m excited to share some examples of that soon
Huge thanks to Benjamin Felix for inviting me
It was also great to spend time chatting with Mitchell Keidan
I love that I can develop genuine friendships with other founders even though we sometimes compete against one another
It seems it’s somewhat unique to our industry