if you want an audience that cares, stop posting so much (yes, you read that rig
By Sophie Miller · April 22, 2026 · Curated by George's Blog
if you want an audience that cares, stop posting so much (yes, you read that right)
TLDR: you can't be missed if you never leave.
I went quiet for two weeks recently after a big content push around Scroll Forward - with no posts on the Pretty Little Marketer Substack, LinkedIn or Instagram.
totally on purpose, because I wanted that announcement to sit in people's minds without immediately being buried under the next thing.
absence heightens, right? the feeling of 'oh, they're back' only exists if there was a moment of 'where did they go?' - and you can't build that tension if you never leave any space for it.
once you recognise it, you'll notice I actually do this pretty often.
it's intentional inconsistency, and it's a choice you make in advance.
practically, it looks like this:
→ I plan content quarterly: I map out the loud periods and the quiet ones reveal themselves naturally - silence stops feeling like failure when you've literally scheduled it in
→ after a launch or a big moment I deliberately don't post for a bit: I want that thing to sit in people's minds, not get buried under whatever comes next
→ when I come back, I come back with a reach piece (something broad, created for engagement and interesting to the majority of my audience): this time it was "the instagram you knew is gone" and I create these pieces with the intention of reminding people why they followed you in the first place
some periods deserve full volume, some deserve silence and knowing which is which (and having the confidence to act on it) is a strategy.
a pretty good one actually.
I wrote a lot more about this in this week's edition of The Case (our PLM Substack) and you can read *all* of my thoughts here: https://lnkd.in/e2gZ7p-Y
💕✨🫶