Vendors launch too many products on Amazon. And then wonder why none of them wor
By Ant Finch · April 22, 2026 · Curated by George's Blog
Vendors launch too many products on Amazon.
And then wonder why none of them work.
Amazon always rewards depth, not breadth.
A new product with no review history, no sales velocity and no promotional support is invisible.
It doesn't matter how good the product is.
It doesn't matter how strong your brand is.
Amazon's algorithm doesn't care.
What it cares about:
Does this product convert?
Does it ship on time?
Does it come back?
Most brands launch 10 products, hoping 2 will work.
The brands who win on Amazon launch 2 products and make sure both of them work.
How many of your Hero ASINs are getting the attention they actually deserve?
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