๐ ๐๐บ๐ฎ๐๐ผ๐ป ๐ถ๐ ๐ป๐ผ๐ ๐๐ต๐ฒ #๐ญ ๐ฟ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฟ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐๐ฟ๐ผ๐ฝ๐ฒ ... and it wasnโt even close to pr
By Nick Penev ยท April 22, 2026 ยท Curated by George's Blog
๐ ๐๐บ๐ฎ๐๐ผ๐ป ๐ถ๐ ๐ป๐ผ๐ ๐๐ต๐ฒ #๐ญ ๐ฟ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฟ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐๐ฟ๐ผ๐ฝ๐ฒ ... and it wasnโt even close to predictable a few years ago.
With โฌ179.7B in GMV, it just edged past Lidlโs parent by ~โฌ300M. Meanwhile, Aldi sits โฌ80B+ behind.
What drove it? Explosive growth in third-party sellers.
Why this matters: The era of grocery dominance is fading.
Digital marketplaces are now setting the pace.
If youโre a brand, this isnโt optional anymore:
๐ Go where demand compounds
๐ Prioritize high-velocity platforms
๐ Play the marketplace gameโor get left behind
The leaderboard has changed. Have you?
Here's how we help ๐
โถ๏ธ Grab FREE Europe Expansion Opportunity Report! Just send us your Amazon link, website, or product idea โ ๐ป๐ฝ@๐ต๐ฒ๐น๐น๐ผ๐๐ฎ๐ .๐ฐ๐ผ๐บ โ ๐๐ฒโ๐น๐น ๐ฟ๐๐ป ๐๐ต๐ฒ ๐ฑ๐ฎ๐๐ฎ ๐ฎ๐ป๐ฑ ๐๐ต๐ผ๐ ๐๐ผ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ต๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ถ๐.
Big shoutout to my partner Artur Staลczuk, Founder of MarketMaze, for droppinโ this gem post!
Subscribe into his newsletter here, itโs straight fire:https://lnkd.in/d8dH6a-2