🔥🌶️ Bombshell announcement: the California Attorney General just released unreda
By Martin Heubel · April 21, 2026 · Curated by George's Blog
🔥🌶️ Bombshell announcement: the California Attorney General just released unredacted evidence of its lawsuit against #Amazon. And it paints a picture most 1P vendors will be very familiar with.
To quote the press release:
“The filing paints a clear and shocking picture of specific interactions in which Amazon, vendors, and competing retailers […] agree to increase retail prices across their platforms, all so Amazon can maintain its profit margins at the expense of consumers.”
“This price fixing scheme typically begins with Amazon demanding that vendors “fix,” “correct,” “increase,” “raise,” or “look into” the prices of products on other retailers’ websites.”
“The evidence we've uncovered is clear as day: Amazon is working to make your life more unaffordable.”
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Now, Amazon being a price follower isn't problematic.
But the open discussion of competitor prices is.
Read more here: https://lnkd.in/epmN2G_R
👉 Should Amazon rethink its pricing strategy?
💭 Let me know in the comments!
#amazonnews #amazonstrategy