Hot take: the most misunderstood bidding strategy on Amazon is also the best one
By Elizabeth Greene · April 19, 2026 · Curated by George's Blog
Hot take: the most misunderstood bidding strategy on Amazon is also the best one for impressions.
Fixed bidding.
People avoid it because they think "fixed" = locked in cost per click.
Nope.
Amazon is still an auction.
You pay 1 cent above the next highest bid.
Always.
Bid $1.00. Slot worth $0.57.
⤷ You pay $0.58. Not a dollar.
What actually stays "fixed"?
⤷ Your bid. Amazon won't lower it automatically.
That's it. That's the whole thing.