Broad match with no negative keywords is not a campaign It is a donation Every d
By Steven Pope · April 19, 2026 · Curated by George's Blog
Broad match with no negative keywords is not a campaign
It is a donation
Every day a Search Term Report goes unchecked
Amazon is deciding where to spend the budget
And Amazon's job is not to protect margins
It is to spend what is available
The pattern we see across accounts is consistent
Irrelevant traffic eats the budget early in the day
By the time converting keywords need spend
there is nothing left
Sales slow
Sellers assume the market is soft
The real problem is structural
Negative keywords are not optional maintenance
They are the filter that makes every dollar work harder
PPC negations are like mosquito repellent for ad spend
Block the irrelevant traffic before it drains the account
Pull the Search Term Report today
Sort by spend
Look for the top wasted terms and add them as negatives immediately
That single action will do more for ACoS than any bid adjustment