If you’re using Amazon Marketing Cloud (AMC) today, you know the hardest part is
By Melissa Burdick · April 18, 2026 · Curated by George's Blog
If you’re using Amazon Marketing Cloud (AMC) today, you know the hardest part isn’t the data. It’s actioning it.
Enter: Pacvue Agent 🤖
One of the biggest unlocks we’re seeing with Pacvue Agent is how it operationalizes AMC: turning advanced measurement into something teams can actually use day-to-day.
Michael Foulkes and Heather Paige Campos show a deeper look at Pacvue Agent in the video below. A few of the team’s favorite AMC prompts so far:
Query building (without the SQL bottleneck)
✅ “Create a query for CLTV analysis, including spend, order, and new-to-brand metrics”
✅“Create a query for monthly churn analysis, based on customers that purchased in the previous month at least once, but didn’t purchase in subsequent months”
Audience creation (from idea → activation)
✅“Create an audience based on customers who were new to the brand but didn’t purchase again.”
Report analysis (the missing ‘so what’)
✅“Analyze the selected report to uncover key findings, trends, and recommendations.”
We’re already seeing the impact with customers like Itsumo: 200+ hours saved translating AMC questions into action....
Hypothesis: Pacvue Agent will be your biggest friend preppng for this #PrimeDay!