Breathtakingly Beautiful or Boringly Banal? Your Beauty and Personal Care PDPs a
By Oliver Bradley · April 18, 2026 · Curated by George's Blog
Breathtakingly Beautiful or Boringly Banal?
Your Beauty and Personal Care PDPs are being judged.
Today is the submission deadline for the 2026 Beauty ENDCAPS Awards.
This program recognises excellence in digital shelf merchandising across Amazon (US, CA + UK), Walmart (US) and Target (US).
The judges are looking for PDPs that are:
✅ Digital shelf SEO ready
✅ Mobile-ready
✅ Agent ready
And the judging panel knows what good looks like:
→ Lauren Livak Gilbert
→ Eli Orkin
→ Todd Hassenfelt
→ Amanda Wolff
→ Oskar Kaszubski
→ Chris Perry
→ Dale Calvert
This program, run by FirstMovr in partnership with The Digital Shelf Institute, Vizit, Neem and Montclairity, isn't just about trophies.
The ENDCAPS establish the Benchmarks & Best practices
that drive lasting digital shelf success.
And they shine a well-deserved spotlight on YOU the merchandising pros doing this work every day.
========================================
HOW TO NOMINATE
========================================
It's free. Takes 2–3 minutes. All you need are PDP URLs.
𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲: 𝗧𝗢𝗗𝗔𝗬 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟳, 𝟮𝟬𝟮𝟲
→ Learn more: http://endcaps.org/beauty
→ Nominate: https://lnkd.in/e38faruG
→ Register for the 2026 Beauty Awards & Insights Summit on April 30: https://lnkd.in/e5m_cqHk
Don't miss the deadline. Did I mention it was TODAY?