In this episode of Selling on Giants An eCommerce Show for Brand Operators , I s
By Will Haire · April 17, 2026 · Curated by George's Blog
In this episode of Selling on Giants An eCommerce Show for Brand Operators, I sat down with Milton Tonial and Gisela, founders of Not Bad Snacks, to discuss their transition from digital-first growth into retail.
Not Bad Snacks is a Vancouver-based brand focused on better-for-you snacks, built around clean ingredients and bold flavors. Their growth has come through direct-to-consumer channels, local events, and a strong community presence.
This conversation explores what happens when a brand like this takes its first steps into retail—and what needs to change along the way.
We talk about;
✴️ How customer demand pushed the move toward retail
✴️ The role of local events in validating product-market fit
✴️ Adjustments needed before approaching retail buyers, including pricing, packaging, and shelf presence
Learn more: https://notbadsnacks.ca
Follow: https://lnkd.in/dNVCqySh
Watch the conversation here:
https://lnkd.in/d8E7WnGE