Amazon subcategories will humble you Know the battlefield first Solo Amazon Oper
By Aaron Moore · April 16, 2026 · Curated by George's Blog
Amazon subcategories will humble you
Know the battlefield first
Solo Amazon Operator
This is how I use SmartScout
Pull the category
Find your subcategory
Open it up
Two views matter
Brands
Products
On the brand side
who owns it
what it takes to win
On the product side
top 20
volume
price points
Now you see reality
Not guesses
Not opinions
From there
reverse engineer it
What brands can I catch
and pass
What products are close to mine
in price and reviews
Those are the targets
That’s where you out execute
Before ads
before changes
Know the field
then make the plan