You've got hundreds of assets. Which ones deserve your spend? Most brands test f
By Oliver Bradley ยท April 16, 2026 ยท Curated by George's Blog
You've got hundreds of assets. Which ones deserve your spend?
Most brands test for one thing. Maybe attention.
But there are three dimensions that matter:
๐ = Attention & Emotion (Does it grab them?)
๐ = Branding (Distinctive Brand Asset recognition?)
๐ = Communication (Can they glance read your critical messages?)
Most brands score one. Maybe two.
Almost nobody scores all three.
And no single AI tool does all three well.
Each dimension needs specialist focus to get it right.
That's why Neem has partnered with:
โ ๐๐ฟ๐ฎ๐ด๐ผ๐ป๐ณ๐น๐ ๐๐ โ leaders on Attention, Emotion and Creative Impact
โ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ-๐ซ โ leaders on Distinctive Brand Asset recognition
Of course we have our own tool
โ ๐ฅ๐๐๐ก๐ข ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐ก๐ฒ๐ฒ๐บ โ the only AI that measures Glance Readability
Together, we cover the full A-B-C.
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WHY THIS MATTERS
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If your visuals can't win attention in the first second, shoppers scroll past.
If your brand isn't instantly recognised, you've wasted the moment.
And if your critical messages can't be read at a glance, you won't persuade anyone.
Miss any one of these and your marketing plan is built on vapour and hope.
Persuasion requires understanding.
If they can't read it, they won't be persuaded.
To deliver persuasion, a message must first bypass the brainโs "friction filters" if a shopper cannot decipher a value proposition within milliseconds, they subconsciously dismiss it as noise.
RHINO AI by Neem facilitates this by scientifically validating glance readability, ensuring that critical text can be read and understood.
No other AI tool does this. RHINO certified text means that critical text can reach the consumerโs mind before their attention shifts, ultimately turning a fleeting glance into a confident purchase decision.
RHINO AI is the only tool that measures glance readability with data science from the University of Cambridge.
Attention (DragonFlyAI) gets them there.
Branding (Creative X) tells them who it's from.
Communication (RHINO AI) delivers persuasion. Unreadable is unsellable.
You need all three.
DM me if you want to learn how the ABC partnership can score your assets.
I'm happy to introduce you to Dragonfly AI and CreativeX they are best-in-class solutions.
There is no "all-in-one" solution in our view.