Most brands use the wrong advertising strategy on Prime Day. They overspend duri
By Jasonlandro · April 16, 2026 · Curated by George's Blog
Most brands use the wrong advertising strategy on Prime Day. They overspend during the event.
Instead, you should pair your event spending with a lead-in and lead-out strategy
Today Harriet Carson, Nectar’s VP of Advertising, and I are going to cover the exact strategies we use for the brands we work with to maximize success on Prime Day
The webinar is at 12 pm ET
Link to signup is in the comments
If you can’t attend, make sure to sign up to get the replay automatically