👩⚖️ What would you do if you sat in the legal function? 🛒What would you do if
By Lauren Livak Gilbert · April 16, 2026 · Curated by George's Blog
👩⚖️ What would you do if you sat in the legal function? 🛒What would you do if you sat in ecommerce or retail media?
Today at the IAB Connected Commerce event, I had the opportunity to lead a workshop on cross functional alignment where attendees got to step into the shoes of either the legal, ecommerce or retail media function.
They were given a scenario that the brand teams were starting to use AI generated imagery and needed to figure out how to better collaborate across all three functions.
I was very excited to see that the attendees jumped into their round tables and had some great discussions. Some impactful ideas came out of the session:
⚡️Shared education is needed across all functions as well as a shared language. Legal needs to understand ecommerce and retail media and ecommerce and retail media need to understand legal speak.
⚡️It is important to bring legal in from ground zero and go along the journey with you in parallel versus being brought in at the end and not having any context.
⚡️Think about establishing playbooks between teams that detail out priority SKUs, what does and doesn’t need approval and brand guidelines.
⚡️Think about how you can train AI agents on your data and cross functional guidelines so they can give you a content score and help you identify what level of approval the content needs.
A huge shout out to Collin Colburn and Andrew Heyman for trying something new at the event and to all of the attendees that came and had great discussions!