Amazon has officially killed Alt Text indexing for good Now AI handles it all fo
By Noah Wickham · April 10, 2026 · Curated by George's Blog
Amazon has officially killed Alt Text indexing for good
Now AI handles it all for you
If you haven't been able to get your correct alt text to appear lately, this is why
Gone are the days of utilizing Alt Text as a way to increasing your organic indexing
AI will now review your image and make an assumptive alt text based on your image
While this makes it a more even playing field for all sellers
It also destroys a core technique sellers had to try indexing for more terms
So what should you do now instead?
Focus still on crawlable text and FAQ sections - the last bastions of minor indexing