I don’t sell "passive income" dreams on Amazon. I sell control. I’m Michael Eric
By Michael Erickson Facchin · April 1, 2026 · Curated by George's Blog
I don’t sell "passive income" dreams on Amazon. I sell control.
I’m Michael Erickson Facchin, and I offer something different: an engineering approach to marketing.
Here are the ideas I champion at Ad Badger, on The PPC Den podcast, and right here on LinkedIn:
1. AI tools on Amazon PPC (like Ad Badger) should do the heavy lifting, but YOU set the strategy. "Set it and forget it" is a myth.
2. Their "Suggested Bids" and "Revenue Optimizations" are designed to maximize Jeff’s wallet, not yours. I teach you how to fight back.
3. TACoS > ACOS. Looking only at ad sales is like driving while looking in the rearview mirror. You need the full picture of organic + paid.
4. Without granular campaigns and negative keywords, you are just gambling.
My goal on LinkedIn is simple:
To be the "Voice of Reason" in your feed.
When Amazon releases a crazy new feature? I’ll test it and tell you if it works.
When the algorithm glitches? I’ll let you know how to fix it.
I’m in the data every day, and I share everything I learn right here.
If you want to stay ahead of the curve without losing your mind, hit Follow.
And if you have a specific PPC nightmare you're dealing with DM me. I actually answer.