Amazon just quietly pushed another step toward fully automated advertising. Spon
By Will Haire · March 31, 2026 · Curated by George's Blog
Amazon just quietly pushed another step toward fully automated advertising.
Sponsored Brands now include an Automatic Collections format
⤷ Amazon builds your product groupings for you based on targets and shopper queries.
🔸No custom creatives.
🔸No manual curation.
🔹Just algorithm-driven merchandising.
On the surface, this looks like a convenience feature. It’s not.
It’s part of a much bigger shift:
→ Campaign structure is becoming less manual
→ Product selection is being optimized in real time
→ Creative decisions are moving into Amazon’s AI layer
AI isn’t just assisting campaign management anymore.
⤷ It’s starting to replace key decisions.
And here’s the real implication:
The advantage is no longer in how well you build campaigns…
⤷ It’s in how well you feed the system.
🔹Strong catalog structure
🔹Clean data
🔹Clear product differentiation
That’s what determines whether automation works for you... or against you.
Because when Amazon controls the combinations,
Your inputs become your strategy.