I don’t isolate search terms. Haven’t for years. Never needed to. Because duplic
By Elizabeth Greene · March 30, 2026 · Curated by George's Blog
I don’t isolate search terms.
Haven’t for years.
Never needed to.
Because duplication isn’t the issue.
Bad strategy is.
Exact for control.
Broad + auto for expansion.
All running at the same time.
Simple.
Effective.
Scalable.
Most people overcomplicate this.
Then wonder why their costs rise.