Your Amazon Vendor Manager doesn't care about your marketing plans, NPD or brand
By Ant Finch · March 28, 2026 · Curated by George's Blog
Your Amazon Vendor Manager doesn't care about your marketing plans, NPD or brand mission.
They care about and are measured on taking margin from you.
Yet I still see vendors trying to “keep Amazon happy.”
Amazon will increase terms if you let them
Amazon will push pricing down if you create issues off Amazon
Amazon will prioritise their margin over your brand
It's not specific to you.
It's how they operate.
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.