Is your bidding strategy sabotaging your placement performance? If you only look
By Michael Erickson Facchin · March 26, 2026 · Curated by George's Blog
Is your bidding strategy sabotaging your placement performance?
If you only look at your placement report in the ad console, you're missing half the story. You might see "Product Page ACOS is high" and decide to lower your bids across the board. That's a sledgehammer approach.
The real power comes from crossing placement data WITH bidding strategy data. This is why we use bulk file pivot tables.
Here’s a breakdown from a recent account audit:
- The Setup: We created a pivot table with Placement as the primary row and Bidding Strategy as the secondary row.
- The Hidden Goldmine 🎯: We immediately saw that Placement Amazon Business was a huge winner, delivering a ~16% ACOS with "Dynamic bids - down only." The clear action is to double down and push more budget there.
- The Core Insight: Look at "Dynamic bids - down only." For Product Page, it resulted in a 43% ACOS. But for Rest Of Search, that same strategy delivered an incredible 16% ACOS.
This tells you the problem isn't just the placement itself, it's the combination of placement and bidding strategy.
This level of detail allows you to make surgical optimizations, like shifting budget to more effective strategy/placement combos, instead of making broad changes that might hurt what's already working.
What's the most surprising insight you've found when digging into your placement data?