Most marketers are obsessing over content quality. Meanwhile, 90% of websites ar
By Kevin King · March 25, 2026 · Curated by George's Blog
Most marketers are obsessing over content quality.
Meanwhile, 90% of websites are completely invisible to AI search... and it has nothing to do with how good their content is.
Kasim Aslam's team spent a year tracking how AI answer engines pick their sources. One stat they found should make every brand panic.
Also in this issue:
→ Why the AIDA copywriting formula still works (but most marketers butcher it)
→ The email segmentation mistake killing your click-through rates
→ How Liquid Death raised $1.6M before they even had a product
→ The one schema type that gets you cited by AI engines faster than anything else
→ A cigar history lesson that's secretly a masterclass in accidental branding
We break it all down in tomorrow's Marketing Misfits Newsletter #003.
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