We ran a live shopping event for a client on Amazon Live. In just one day, they
By Brandon Fishman · March 24, 2026 · Curated by George's Blog
We ran a live shopping event for a client on Amazon Live.
In just one day, they brought in over a million dollars in sales.
If that number doesn't tell you everything you need to know about where shopping is going, nothing will.
Live shopping is the future. People want that kind of interactive shopping experience, which you only get in a store.
This isn't a revolutionary format; QVC has been around for decades, but platforms like Amazon Live and TikTok Shop have finally removed the friction.
Now the product page, the demo, and the checkout all happen in the same place.
And the products that benefit most are the ones that need a person to bring them to life:
• Apparel
• Beauty
• Accessories
• Fitness products
Live shopping on Amazon and TikTok is where a significant portion of sales will start in the next few years.
And once consumers get used to shopping this way, static listings alone just won’t cut it anymore.
Brands should start building the infrastructure for live commerce now.
♻️ Repost if this was useful.
If you're trying to figure out whether live shopping would work for your brand, click the link in my bio to get in touch with my team.