The biggest mistake I see when people start running Amazon Ads? They overthink e
By Elizabeth Greene · March 24, 2026 · Curated by George's Blog
The biggest mistake I see when people start running Amazon Ads?
They overthink everything.
It suddenly feels high-stakes,
like if one ad flops,
the whole strategy’s doomed.
But the truth is...
Amazon Ads aren't all or nothing.
You should be treating them like a test.
And the best part?
The barrier to entry is low.
You can start with a tiny budget and small bids.
Worried it won’t work?
The worst that happens is...
no impressions.
But if you weren’t running ads,
you weren’t getting impressions anyway.
So don’t stress about being perfect.
You don’t need to go into full-on research mode every time.
Just look at the data you already have in your account..
and let that drive your next move.
Progress > perfection. Every time.