Brands are wasting thousands on influencer outreach because they're playing the
By Kevin King · March 22, 2026 · Curated by George's Blog
Brands are wasting thousands on influencer outreach because they're playing the wrong game entirely.
Gracey R. reveals the secrets to working with creators the right way — including why you should always pay for content rights so a single creator video keeps driving value for months across your listing, social media, and paid ads. She shares the mindset shift that separates brands with thriving creator programs from the ones stuck in a cycle of ghosted DMs and wasted spend.
What's the specific creator outreach and content system Gracey is breaking down in Nashville — the one that makes every creator relationship profitable?