The three most common Amazon objectives I hear... “We need to grow by X%.” “We w
By Ant Finch · March 20, 2026 · Curated by George's Blog
The three most common Amazon objectives I hear...
“We need to grow by X%.”
“We want to increase market share to X%.”
“We want to increase volume on our hero sku's by X%.”
The scary part is when you dig deeper, the objective and strategy is often not connected to the margin performance of the account.
So what happens?…
The account grows but it becomes harder to maintain long term.
Along side a clear objective.. a vendor strategy should answer three questions:
1️⃣ Which skus will drive profitable growth?
2️⃣ Which skus are a risk to margin and how do we protect against issues?
3️⃣ What margin guardrails protects the account?
If you strategy can’t explain how margin is maintained while you grow, you’re probably hoping it will be ok come year end.
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days