One takeaway I had at last week's Prosper Show in Las Vegas? Sellers are making
By Chris McCabe · March 18, 2026 · Curated by George's Blog
One takeaway I had at last week's Prosper Show in Las Vegas? Sellers are making more mistakes and it's costing them more cash than ever before.
Not only do they lose revenue, they lose sales rank. Then they try to appeal it, and those get rejected.
Then, they lose a lot more, faith in their ability to resolve suspensions or listing deactivations.
We’ve seen a massive uptick in '26 with more and more brands coming to us after they’ve spent weeks (or months) digging themselves into a hole.
We often end up as the “mop-up crew,” cleaning up the messes left behind by bad advice and panicked decision-making. And often, it's bad decisions or poor work by a service hired previously who made it worse.
Why are there so many messes these days?
Here’s the reality of the mistakes we’re seeing right now:
Recycled Appeals from friends, colleagues and other sellers who send over appeals from their own past "comparable" situation. Not every case is analogous, and even if you have the same suspension type, you have likely different products, selling histories, and appeals pasts.
"The Return to Template Fever"
Yes, it IS a movie, because we have seen that garbage before. Please understand (finally) that Amazon’s investigators see thousands of the AI rehash appeal documents a day.
If your appeal looks like an overused template, it’ll go straight to the circular file. Don't waste appeals playing Vegas roulette, to "get lucky."
"The AI Hallucination Trap"
Speaking of movies, we've seen this one before. AI appeals and reused templates are basically the same thing. AI is only as good as the prompts you feed it. Bad inputs = unusable content. Don't waste appeals like this.
If you let a chatbot write your appeal without real expert oversight, you’re sending Amazon a word salad that lacks the specific operational fixes they actually require. They're not just auto-scanning it for buzzwords.
Quantity Over Quality (The "Spam" Strategy): Many appeals services think "persistence" means hitting the 'Submit' button every six hours with the same failed document.
They have no idea what they're doing.
All this does is trigger a "same invalid appeal" tag on the account, leading to the dreaded "We may not respond to further emails" notification.
You don't get unlimited swings at the plate. If you treat your first appeal like a rough draft or a copy-paste experiment, you’re risking the entire life of your brand.
After a 2nd, 3rd, 4th rejection, it's time to ask: What am I doing?