We are 2 weeks into live selling on Whatnot and we already hit 6 figures in reve
By Brandon Young · March 17, 2026 · Curated by George's Blog
We are 2 weeks into live selling on Whatnot and we already hit 6 figures in revenue. Tried and true business principals apply there as they do anywhere else.
1. Knowing your customer is crucial. You have to know what they want and what they are willing to pay for it. Speak to them. Observe other channels and brands. See what's working. Iterate and see how you can make it better.
2. Providing customers with a choice and options increases conversion rate and LTV. Invest in the products they want. Channels that struggle often struggle because they don't have enough good inventory or options.
3. Brand perception is trust. Investing in good lighting and a set to display the inventory will go a long way to capture their attention as they scroll. Giving them a lot to ask about creates great engagement.
4. Talk to them. Build rapport. People are shopping but they also want to connect with the creator. They want to feel like they are part of the show. Find a way to bring them in and make them feel welcome and entertained.
Next steps for us may be a full build out of live studio suites. Lots more to learn as we go. There's money to be made online, whether its Amazon with your own brands or Tiktok / Whatnot with your live sales, or something else. If you are stuck, set a goal and figure out what actions you need to take to start working towards that goal.
Don't be afraid of admitting you don't know something.
Don't be afraid of learning and trying something new.
Work hard.