Amazon has 310 million customers You have zero Every transaction lives in their
By Steven Pope · March 17, 2026 · Curated by George's Blog
Amazon has 310 million customers
You have zero
Every transaction lives in their ecosystem
Every review, every purchase history, every retargeting pixel
You are a vendor in someone else's mall
The sellers winning long term understand one thing
Amazon is a traffic source, not a business model
Your A+ content is not decoration
It is the last salesperson standing between a browser and a buyer
60% of purchase decisions happen there
Your Brand Store is the only place on Amazon where competitors cannot run ads against you
Most sellers leave it empty
Your packaging insert is the handshake after the sale
It is how you pull that customer out of Amazon's database and into yours
Build the content fortress
Own the relationship
That is how brands survive the algorithm