An agency told a premium brand they couldn't grow on Amazon. They were flat for
By Elizabeth Greene · March 17, 2026 · Curated by George's Blog
An agency told a premium brand they couldn't grow on Amazon.
They were flat for a year.
No discounts.
Higher price point.
"Just the market," they were told.
We took them on anyway.
→ Year-over-year sales up 20%
→ Ad costs down..not up
→ Zero discounts, zero compromises
How?
Not by doing more. By being more intentional.
Better campaign structure.
The right targets getting the right budgets.
Branded terms treated differently from ranking terms..
because they ARE different.
Premium brands don't fail on Amazon because of price.
They fail because their ads are built like a commodity account.
If you've been told you can't grow because you're premium..
get a second opinion.
What's the biggest assumption someone's made about your brand that turned out to be wrong?
Drop it below. 👇