The title says it all... This week Peter Crosby and I chatted with the one and o
By Lauren Livak Gilbert · March 17, 2026 · Curated by George's Blog
The title says it all...
This week Peter Crosby and I chatted with the one and only Russ Dieringer from Stratably about the reality of agentic commerce and what is really happening in the space.
A few things we unpack:
✏️ Why the hype cycle around AI can distort priorities
✏️ What brands should actually be focusing on right now
✏️ Where agentic commerce is real and where it’s still early
✏️ Why the fundamentals of the digital shelf still matter more than ever
AI is absolutely going to reshape commerce.
BUT transformation doesn’t happen overnight and the companies that win will be the ones who stay focused on what matters, and test & learn.
👉 Listen to the full episode on Spotify or Apple!