Are you a brand owner selling in e-commerce? Yea - LinkedIn matters to you. Here
By John Aspinall ✱ · March 16, 2026 · Curated by George's Blog
Are you a brand owner selling in e-commerce?
Yea - LinkedIn matters to you.
Here's why:
You have a goal as a brand owner.
⤷ Sell more product.
It doesn't matter if it is on Amazon.
It doesn't matter if it is on Walmart.
It doesn't matter if it is on Target.
It doesn't matter if it is on TikTok.
Your main goal is to sell.
And on LinkedIn? Businesses see other businesses.
→ This is where business gets done.
Look at Sara Blakely of Spanx.
⤷ She has a massive following and posts content.
Does she need to post on LinkedIn? Absolutely not.
But she sees the value of putting content up here.
Content that other businesses will be seeing.
Content that might drive more opportunities.
Distribution deals.
Wholesale deals.
Licensing deals.
So, I say this because my company EcomGhosts has over 30+ CEOs and founders that we write content for on LinkedIn in the e-commerce space -- and we only have 3 actual brand owners versus agency/software owners.
And those 3? Absolutely crushing it.
So if you are a brand owner and have absolutely zero time to write valuable content on LinkedIn, shoot me a DM.
Your brand's next opportunity could be a LinkedIn DM away.