Good to see a podcast dive into the data feeds quality topic as The Middlemen Po
By Todd Hassenfelt · March 16, 2026 · Curated by George's Blog
Good to see a podcast dive into the data feeds quality topic as The Middlemen Podcast did in last week's episode with Sharon Gee with this week's hosts Scott Messer and Tom Limongello.
Worth a listen for an energetic discussion on some of details to consider.
The amount of effort or not Brands and Retailers put into their data fields could be key differentiator.
Podcast show notes:
Traffic is shifting across the open web — from search and social to marketplaces and now answer engines like ChatGPT, Gemini, Copilot, and Perplexity. As it shifts, the structure of commerce changes with it.
In this episode of The Middlemen, Tom and Scott talk with Sharon Gee (Commerce) about what actually resets as discovery moves into offsite environments. Instead of focusing on the hype around “agentic commerce,” they unpack the infrastructure behind the shift — feeds, payments, identity, and fulfillment — and why the same atomic building blocks power every channel.
Sharon explains why brands and retailers are now asking a different question: not how to drive traffic to their storefronts, but how to ensure answer engines mention them at all.
“We work with 30% of the Internet Retailer 1000, and they all have the same question: how do I get the answer engine to say my name instead of my competitor’s name? It comes down to the data — because this isn’t a storefront experience you own.”
In this episode:
• Why commerce resets when traffic moves
• The shared infrastructure behind offsite channels
• How feeds power answer engines
• What changes for retailers and brands
• Where control shifts in the agent era
• Who benefits — and who’s most exposed
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