ACOS says everything is fine The account is leaking money Nobody checked the fil
By Steven Pope · March 15, 2026 · Curated by George's Blog
ACOS says everything is fine
The account is leaking money
Nobody checked the filters
This is the most common thing I find when I audit an ad account
One strong campaign carries ten broken ones
The blended number hides all of it
Filtering by active status exposes paused and disapproved ads still living in the
account structure
Filtering by impressions shows which campaigns Amazon quietly stopped serving
Zero impressions means zero chance of a sale
But the campaign still looks active
Then there is spend with zero orders
Budget consuming campaigns that have never converted once
They exist in almost every account I touch
Low CTR means the creative or targeting is wrong
Low conversion rate with decent CTR means the listing is the problem, not the ad
Filters separate the two instantly
Stop what is already broken before touching the budget