Paid ads drives traffic but doesn't convert it--creative does Yet so many brands
By Jasonlandro · March 14, 2026 · Curated by George's Blog
Paid ads drives traffic but doesn't convert it--creative does
Yet so many brands put 75% or more of their time, effort, and resources towards paid ads on Amazon and short change creative, including strategy
When you do this, you're selling yourself short, literally and figuratively (had to)
Creative isn't about making beautiful graphics; it's about positioning and strategy
How can you get consumers to buy more per checkout?
How do you positioning your categories and catalog when you can't sell or feature everything?
How do you actually stand out from your competitors?
And so much more
This is what we excel at Nectar
And this deep strategy is led by Kathleen Shiban
Kathleen and I will be pulling back the curtain on how we go about this next Wednesday, March 18th at 12 p.m. ET
You can register here: https://lnkd.in/etZBJGz5
You don't want to miss this