Not all strategies need to be super complex. Fix the basics first. Your competit
By Liranhirschkorn · March 14, 2026 · Curated by George's Blog
Not all strategies need to be super complex. Fix the basics first.
Your competitors are advertising on your product page and you’re letting them.
I just audited an Amazon account and noticed they weren’t running any defensive Sponsored Display ads on their own ASINs.
That means every time a shopper lands on their product page, they’re immediately shown competitor products below the bullets and buy box and throughout the page.
You paid for the traffic through ads or the work it took to rank organically and your competitor then pays a fraction of that to show up on your page.
The fix is simple.
Run Sponsored Display targeting your own ASINs and take back that real estate.
It’s basic defense.
And surprisingly many brands don't do it.